We can all practically hear the Super Bowl, trumpet-sounding anthem: duh da dun da da dun — *cymbals*. It’s the sporting event of the year, which is also why the million-dollar commercial spots are the coveted advertisem*nt slots of the year.
Enter e.l.f. Cosmetics. This inexpensive yet premier beauty brand has been making heavy strides as of late, trending on TikTok and running across the industry fields to score touchdowns of its own. More like #BeautyGoals.
For Super Bowl 2024, e.l.f. produced a jaw-dropping commercial. Within its studio-quality production, the brand teamed up with public figure Judge Judy to “object to expensive beauty,” a true, present-day beauty blunder we’re not all that into (especially with inflation going on).
RELATED: e.l.f. Cosmetics review
“As you will see in our national spot at the Big Game this year: We object to overpriced beauty products!” Kory Marchisotto, CMO of e.l.f. Beauty and President of Keys Soulcare exclusively told the New York Post. “Accessible pricing has been part of our DNA since we were founded 20 years ago. Over the years, we’ve added superpowers like being e.l.f. clean, vegan, cruelty-free and Fair Trade certified.”
Moreover, the average price point for e.l.f. is a little over $6 today, as compared to over $9 for the legacy mass cosmetics brands and over $20 for prestige brands. “We believe our core value proposition expands the category, allowing more consumers to access the best of beauty,” she added.
Here, e.l.f. debuts its 30- and 60-second extended cut spots titled“Judge Beauty.”Presiding over the world of lustrous justice isJudge Judy Sheindlin, the public figure’s first-ever commercial appearance to “put an end to the crime of overspending on makeup, and sentencing the world to $14 radiant skin,” the brand at large also told The Post.
“With the world’s continued fascination withJudge Judy Sheindlinin her Emmy award-winning seriesAmazon Freevee seriesJudy Justice, this year’srecord-shatteringresurgence ofSuits, and themega-viralJury Dutymemes — e.l.f. got the memo:courtroom drama isin,and Game Day needed a dose of law and order,” the brand shared with The Post.
So, it’s safe to say that e.l.f. is serving“eyes.lips.facts.” with its latest campaign. Spotlighting itsTikTokmega-viral$14Halo Glow Liquid Filter — otherwise known as the brand’s No. 1 selling product of 2023, with one sold every four seconds — it’s also climbed up the industry ladder to become one of the most viral brands to date, garnering more than 422 million views onTikTok alone (at the time of publish).
“Last year’s Super Bowl spot took two weeks from concept to shoot day and three weeks from concept to game day. Talk about moving at e.l.f. speed.” Marchisotto told The Post. “Our incredible teamwork did not stop there and only served as a catalyst for continued innovation and shared success in this year’s commercial.”
Ahead, the New York Post compiled some of the greatest e.l.f. products that prove inexpensive, accessible beauty exists — without compromising quality. Now’s probably the juiciest, trendiest time to order a large haul of the brand’s products, given the Big Game and all.
e.l.f. Halo Glow Liquid Filter
Meet the shining star of the Super Bowl: the e.l.f. Halo Glow Liquid Filter. Unbelievably natural in coverage, this budget-friendly product applies like a charm, is infused with hyaluronic acid to help plump the skin and comes in a stealthy shade variety. Plus, it couldn’t be quicker to apply.
amazon $14.00
e.l.f. SKIN Holy Hydration! Eye Cream
Among the 50+ eye creams we reviewed in 2024, the e.l.f. SKIN Holy Hydration! Eye Cream cut our “best drugstore eye cream overall” — a tall honor to uphold. We can’t believe it’s only $10, either.
Dolloping onto your under-eye area like a cloud, it’s the formulation we rave about to everyone IRL. In fact, it’s one of our most-used of the pack.
e.l.f. Power Grip Primer
For the Super Bowl 2023, Jennifer Coolidge premiered onsite with e.l.f. to spotlight the brand’s makeup primer. Its Power Grip Primer is a formula that’s said to be so tacky, it’ll help your makeup uphold all day. Even better, it’s another $10-only product.
e.l.f. Glow Reviver Lip Oil
Meet one of our all-time favorite e.l.f. products we tried. The buzzy new launch of the Glow Reviver Lip Oil practically broke the internet — taking the industry by storm with its flattering, naturally luminous glaze to top off your lippies.
e.l.f. Camo Hydrating CC Cream
Mimicking a high-end makeup brand you may be able to recognize (which shall remain nameless), the e.l.f. Camo Hydrating CC Cream is an iconic homage to how the brand makes beauty accessible for all shades and skin tones. Namely, this product boasts SPF protection, a vast shade range and a shine-free application.
e.l.f. Suntouchable! Invisible Sunscreen SPF 35
We love the Suntouchable! Invisible Sunscreen SPF 35 — another favorite that’s an affordable lookalike to another brand that may be in your beauty stack. Not only does it help protect from UVA and UVB rays but it doubles as a makeup primer (#score) and helps blur the look of pores. That said, $14 is a small price to pay for all that magic.
Check out the New York Post Shopping section for more content.
